Research shows that only 51% of employees trust senior management, and only 28% believe CEOs are a credible source of information.
This compels us to ask two questions.
- Is there a measurable cost to low trust?
- Is there a tangible benefit to high trust or is it just ‘nice to have’?
Why is TRUST important?
- It’s the one common thing in any company that if removed will destroy EVERYTHING
- Least Understood
- Most Neglected
- Changes Everything
In Tom’s Keynote, he lays out in detail how your organization, team, and family can benefit from a HIGH trust culture, and how having a LOW trust culture will ultimately be your demise.